As you have heard – if you wish to continue receiving postal-automation discounts for your commercial mailings, you must convert all your existing mail barcodes to the Intelligent Mail barcode (IMb) by midnight of January 27th. This transition will occur in two stages, with the option to use an IMb-basic barcode until January 2014 while […]
Barcode, Direct Mail, Direct Mailers, Intelligent Mail Barcode, mail
“In order to think creatively we must be able to look afresh at what we normally take for granted”- George Keller Now that we are firmly plugged into the age of Internet shopping, some may question the relevance of direct mail. Definitive research conducted by comScore for the United States Postal Service shows that consumers […]
catalog, design, How to direct mail catalogs, mail, mailing, printing, processing