Variable data direct mail takes direct mail marketing to a whole new level. Companies are using this technology to create highly personalized marketing mailers that grab attention and make sales. Recently Dodge Mopar sent out a variable data direct mail piece to Dodge owners that were connected to a Dodge dealership in some way (they […]
Direct Mail, Dodge, How to direct mail catalogs, Marketing, ROI, Variable Data, VDP
“In order to think creatively we must be able to look afresh at what we normally take for granted”- George Keller Now that we are firmly plugged into the age of Internet shopping, some may question the relevance of direct mail. Definitive research conducted by comScore for the United States Postal Service shows that consumers […]
catalog, design, How to direct mail catalogs, mail, mailing, printing, processing