Is there a secret formula to direct mail success? It is fair to assess that Direct Mail Marketing is both a science and an art. Although a secret formula to achieve the coveted 100% response rate does not exist, following proven rules and guidelines for creating an effective mail piece will increase response rates and ultimately, […]
Direct Mail, how to
On Jan. 5, 2013, the Postal Service will implement updated mailing standards for folded self-mailers, enabling design innovation while also ensuring efficient processing at automation prices for these letter-size mail pieces. After extensive testing and collaboration with the mailing industry, the Federal Register final rule was published December 2011, providing mailers over a year for planning […]
Direct Mail, mailers, postal regulations, self mailer, tabbing, tabs, us mail
As you have heard – if you wish to continue receiving postal-automation discounts for your commercial mailings, you must convert all your existing mail barcodes to the Intelligent Mail barcode (IMb) by midnight of January 27th. This transition will occur in two stages, with the option to use an IMb-basic barcode until January 2014 while […]
Barcode, Direct Mail, Direct Mailers, Intelligent Mail Barcode, mail
Social media as a form of marketing is relatively new compared to direct mail. And like most novel ideas, social media has been growing in popularity in the field of marketing. It has arguably become the latest trend in marketing and is a very hot topic. Although both direct mail and social media have their […]
Direct Mail, Facebook, Google Plus, social media, Twitter, web site
Variable data direct mail takes direct mail marketing to a whole new level. Companies are using this technology to create highly personalized marketing mailers that grab attention and make sales. Recently Dodge Mopar sent out a variable data direct mail piece to Dodge owners that were connected to a Dodge dealership in some way (they […]
Direct Mail, Dodge, How to direct mail catalogs, Marketing, ROI, Variable Data, VDP
Follow Through For Direct Mail Success The other day I walked into a taco shop and on the counter sat an Ipad with a big sign that read: “sign up for our mailing list to receive special offers and promotions”. The ipad was mounted securely onto the counter so that it could not be easily […]
data collection, Direct Mail, ipad, mailing list, success
Here is our latest and greatest direct mail effort, The Snap Maier. If you are looking for a mailer that works, is not overdone, and has a great history of getting opened, the snap mailer is for you. This is the most effective direct mail piece that has hit the direct mail marketing scene in […]
Direct Mail, Snap Mailer, Snap Pack, Snap Pack Mailer, Snaps