Direct Mail Strategy
There’s no doubt technology has changed how customers do business, but direct mail remains an effective way to communicate information about your company to potential customers. Direct mailers provide a straight forward solution to the problems surrounding digital-only advertising.
Know Your Customer
It is important to identify, define, and target people with the greatest need for a product or service. Many direct mail campaigns flounder because they are too broad and do not appeal to anyone who receives the mailer. Narrowing the demographic and mailing only to people who fit the desired customer profile will help save money on postage and will also likely result in more sales.
Stand Out From the Crowd
Another key ingredient to a successful direct mail campaign is using a mailer which stands out in a prospective customer’s crowded mailbox. Making the mailer unique is sometimes as simple as the size of the envelope and the type of paper used, but designs can be more ornate if desired. The goal is simply to make the customer want to pull your mailer from the sheaf of other mail they receive.
A few easy options are:
- Unique Envelopes – The Number 10 envelope isn’t the only choice. Research other options.
- Hand Addressing – Hand addressing on envelopes definitely stands out. A printed version of hand addressing is less expensive way to do this, and is difficult to differentiate from the real thing.
- Bulk Mail Stamps – The US Postal Office now offers pre-canceled, ordinary looking bulk mail stamps.
- Post-It Notes
- Postcard Style Mailers
US Mailing House for Your Next Big Mailer
Taking advantage of US Mailing House’s experience in direct mail marketing is a quick and easy way to get your mailer project off the ground and running quickly. With “Turn Key” direct mailing, US Mailing House is able to provide information and management for all aspects of a direct mail campaign.