Freshen Up Your Direct Mail Pieces In our fast-paced world, advertising messages get old fast. Have you ever noticed that once you drive by a billboard a few times, you stop noticing it? Because of the lightning speed at which advertising becomes old news, it is imperative that you give your advertising a face-lift. By […]
Is there a secret formula to direct mail success? It is fair to assess that Direct Mail Marketing is both a science and an art. Although a secret formula to achieve the coveted 100% response rate does not exist, following proven rules and guidelines for creating an effective mail piece will increase response rates and ultimately, […]
Direct Mail, how to
The POSTNET Barcode is Retiring! The Postal Service has announced the retirement of the POSTNET barcode for automation price eligibility effective January 28, 2013. In order to receive automation rate discounts form the US Postal Service, your companies mailings of postcards, letter- and flat-size mailpieces will need to have an Intelligent Mail barcode (IMb). Your Permit Reply […]
On Jan. 5, 2013, the Postal Service will implement updated mailing standards for folded self-mailers, enabling design innovation while also ensuring efficient processing at automation prices for these letter-size mail pieces. After extensive testing and collaboration with the mailing industry, the Federal Register final rule was published December 2011, providing mailers over a year for planning […]
Direct Mail, mailers, postal regulations, self mailer, tabbing, tabs, us mail
The following is a list of holidays and closures of the Post Office business mail entry unit. the business mail entry unit is the department that accepts standard mail (bulk mail), every door direct mail, first-class presorted mail and other business services such as business reply mail. The BMEU will be closed on all the […]
Holidays, Hours, post office
As you have heard – if you wish to continue receiving postal-automation discounts for your commercial mailings, you must convert all your existing mail barcodes to the Intelligent Mail barcode (IMb) by midnight of January 27th. This transition will occur in two stages, with the option to use an IMb-basic barcode until January 2014 while […]
Barcode, Direct Mail, Direct Mailers, Intelligent Mail Barcode, mail
Political Direct Mail Going Strong in 2012 Direct mail still a force in campaigns – From The Washington Post By Dan Eggen, Published: October 12, 2012 The modern political campaign has fully embraced Twitter, Facebook and other social media to reach voters, but President Obama and challenger Mitt Romney are still spending massive sums on a more traditional […]
On December 1, 2011, revised mailing standards applicable to Folded Self Mailers (FSM) were presented in a Federal Notice of Final Rules by the Postal Service. These revised standards will become effective on January 5, 2013. The initial proposal which was first presented on April of 2011 was intended to improve the design of FSMs […]
post office, regulation, self mailer, us mail
Social media as a form of marketing is relatively new compared to direct mail. And like most novel ideas, social media has been growing in popularity in the field of marketing. It has arguably become the latest trend in marketing and is a very hot topic. Although both direct mail and social media have their […]
Direct Mail, Facebook, Google Plus, social media, Twitter, web site
There are so many options available in direct mail that choosing the best direct mail piece is not always the easiest decision. Direct Mail is the workhorse of many marketing campaigns, and direct mail marketing pieces are available in a near-infinite variety of sizes, materials, and print options.You can choose from single color postcards to […]
direct mail piece, letter in an envelope, post card, postcard, self mailer