On January 27, 2019 the USPS will increase postage prices. However, before you get frustrated about something that is not going to change, let’s talk about how we can step to the side and avoid the postage increases altogether. Is avoiding the rate increase even possible? Yes, it is!… sort of. There are two costs […]
The following is a true story. In fact, I’m not even taking creative license to embellish. This is a ‘cut and paste’ story that really happened. By the time you finished reading this article, you’ll either want to run out and sign up for Informed Delivery or you should go back to watching 80’s movies […]
I signed up for ‘Informed Delivery’ in May 2017. Now, after almost a year of using the service, I’m pleased to report that it’s sort of a big deal. For all of you late adopters, this article will catch you up to speed on the basics of what Informed Delivery is and how it works. […]
In times past, getting a letter was an important event. These days, consumers are not as enthusiastic about the mail they receive. In fact, many make it a practice to simply discard what they perceive as unsolicited letters: To succeed as a direct mail marketer, your mailpiece must be opened and read by your customer. […]
The headline is one of the most important elements of your sales letter. A good headline can cause a reluctant recipient to read the letter, while a bad headline can cause the customer to trash the letter immediately. Coming up with a good headline is one of the most difficult but rewarding aspects of formulating […]
When it comes to building your business, direct mail is a powerful tool when communicating to your audiences. But be careful, direct mail can become expensive if you don’t watch your costs – making a positive ROI nearly impossible to achieve. “What should my direct mail campaign cost?” Great question. Here are a few points […]
Today, people send less mail than they used to. The U.S. Postal Service used to be one of the most used methods of communication in the country. Now, with the rise of the internet and cell phones, communication through the mail has been on a steady decline for some decades now. First Class mail is […]
One of the biggest mistakes a company can make in creating a marketing strategy is targeting the wrong audience. The profit loss for mailing to an uninterested or inappropriate audience is immediate and doesn’t move the company forward. Build a Defined Customer Profile Defining who will benefit most from a product or service is the […]
Direct Mail Strategy There’s no doubt technology has changed how customers do business, but direct mail remains an effective way to communicate information about your company to potential customers. Direct mailers provide a straight forward solution to the problems surrounding digital-only advertising. Know Your Customer It is important to identify, define, and target people with […]
2014 Postal Holidays Its good to know which days the post office will be closed so you can plan your mailings accordingly. Typically, if the post office is closed, so are we. In some cases, US Mailing House may be open on a postal holiday (depending on our work load). Here is a list of […]
